Chief Sustainability Officer, Genesys
Bridgette McAdoo is the Chief Sustainability Officer for Genesys, a global SaaS company with over $2 billion in revenue. Genesys is a cloud contact center market leader that orchestrates empathetic experiences to customers. Bridgette originated and built the sustainability strategy and achieved measurable results such as year-over-year reduction in global operational emissions, increased representation of women and underrepresented groups within the Genesys workforce; and she leads the company’s AI & Ethics Roundtable to develop ethical guidelines for the design and use of AI.
Under her leadership, Genesys has emerged and was recognized as the Company of the Year for Sustainability in 2023 by top analysts within the technology sector. One analyst lauded Genesys for “its impressive financial performance, brand equity and strong overall sustainability performance”.
Bridgette is an accomplished C-Suite executive with over 20 years of executing strategic outcomes for companies such as Yum Brands, UTC, WWF and now Genesys. Bridgette has driven stakeholder and shareholder value by developing global initiatives that have resulted in cost avoidance and reduction, operational optimization and efficiencies and mitigating risks. She is a trusted advisor to the board and the leadership team on governance, environmental measurement and regulations, compliance and diversity, equity, and inclusion. Her strategic lens and focus on sustainability issues include leaning in on matters related to the ethical use of AI, and other material emerging issues.
Bridgette currently serves on the Board of Directors for Project Scientist, a nonprofit delivering high-quality STEAM programming to undeserved girls. She also serves on the advisory board for the FAMU/FSU College of Engineering.
Bridgette received her B.S. in Industrial Engineering from Florida A&M University and an MBA from Claremont Graduate University. She resides in the Washington, DC area and in her spare time, Bridgette is a food and wine enthusiast who loves wellness and traveling.