On-going performance coaching is a great way to build trust. When members of your team are comfortable seeking you out for support, guidance and advocacy, it suggests that they trust you to provide wise counsel and direction when needed.  Asking for help is perceived as a position of weakness by many people; they aren’t comfortable with being that vulnerable. Encouragement from the leader to “ask,”  combined with a response of nonjudgmental coaching creates a trusting environment in which learning is a core value, individual strengths are recognized, and the exchange of ideas is encouraged.